We know that one of the things that concern hoteliers the most is their product distribution. The exponential growth of distribution channels has allowed customers to acquire more knowledge, compare, access reviews of other travellers and choose the accommodation that best suits their needs, increasing their decision-making power against traditional channels.
The network structure offers multiple options to travellers, and having a good product with an exceptional service and a fine price is no longer enough, if they are not familiarised with the product itself or have trouble accessing clear and reliable information.
Hence the importance of a proper selection of the distribution channels, not only because the audience, but because of the cost that this implies. Hoteliers can rely on third parties as much as they want, but this is going to affect directly their income statement, since the costs of distribution will reduce the profit, no matter how much they sell.
Here is very important to know that there is a big difference between hotel rooms and physical products: rooms cannot be stored. A room that hasn’t been sold today, can’t be recovered tomorrow, and becomes an irreversible loss.
So hoteliers need to work on further consolidating their distribution channel to remain competitive against online indirect channels, and to have more control over their distribution costs. Counting on OTA’s in their distribution mix its clearly beneficial, but hoteliers most avoid them being the ones to dictate the rules of the game.
Maybe the higher risk is to underestimate the importance of understanding the customer and his needs, and quickly and effectively adapting to him. If the hotelier leaves distribution in hands of third parties, the customer, his information, the brand value and the possibility to enhance his loyalty will remain with the distributor.
Get back your independence
It’s inevitable to say that OTAs and tour operators will continue to dominate the market, but more and more hoteliers are discovering how to regain the independence of distribution.
That is why we wanted to create the first space intended for those professionals of the hotel sector who want to recover their independency, those who wish to have control over their product distribution and maximise profit.
pasodebooking.com is BookingCore’s blog, a blog for those who want to break with traditional models of hotel distribution. In our recipe book you will find pills on how to strengthen direct sales, hotel marketing, content marketing, SEO, Social Media, etc. No technicalities, no secondary effects.
A place is born where to talk about the issues that hoteliers face when betting on direct sales, and what to do to achieve their goals.
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We all like to discover new quality blogs about hotel distribution that help us improve our online projects. But most of them are all the same. That’s why pasodebooking.com is born.