Not all social media platforms are the same nor do their users interact in the same way with the content published there. That is why it is very important to publish at the right moment to get the greatest volume of interaction. 
As the communication agency Estudio Palm told us in the pill 'the importance of Social Media', the management of them is one of the key points in the marketing strategy of any type of company.
Social media platforms go hand in hand with new technologies and, due to this, they are present at crucial moments of the activity of all potential clients: during the planning of a trip, during the stay in a hotel and when they have left.
It is key to offer the content when the specific target audience is going to look at it and have time to interact with that content. But there are multiple platforms of social media and each one has some characteristics and profiles of use so this ideal moment varies according to the platform through which we are communicating.
In the end, as Inbound Marketing says, it's about sending the right content through the right channel at the right time. But, what is the best time to publish content on social media and get the volume of interaction it deserves?
To get an idea of which are the best moments to publish content on different social media platforms HubSpot has created a very useful infographic to know which are the best moments to post on Facebook, Instagram, Twitter, LinkedIn and Pinterest.