Google has decided to change its hotel positioning strategy through Google Hotel Ads and, from our point of view, we are facing a revolution that seems to benefit the hotel sector. 

Reading Time: 5 mins. 12/12/2018

Nowadays social media platfors are so booming that sometimes we forget that a blog can be the best tool to do our online marketing. Therefore, we want to explain some tips to improve your user traffic.

Reading Time: 5 mins. 05/12/2018

The acronyms of the SSL certificate means 'Secure Socket Layer', where we guarantee greater security and integrity to our website, a secure transmission of information through the Internet and confirm that the data is free of unwanted people.

Reading Time: 4 mins. 28/11/2018

Taking into account some factors you can get more bookings for your website, being constant, organizing several strategies and having a persevering team all good results can be achieved.

Reading Time: 8 mins. 09/11/2018

Many of you will find the term 'old age' strange, but really many companies are already becoming the focus of attention, since they form a large part of the total number of people around the world.

Reading Time: 5 mins. 09/11/2018

Content marketing and how to create relevant content is very valuable to attract a well-defined target audience. The key objective is to motivate them to be future clients.

Reading Time: 7 mins. 07/11/2018

The main objective of those who are looking to offer a product or service is that they focus on us and demand what we are trying to sell. But it is true that reaching that point implies going a long way.

Reading Time: 6 mins. 30/10/2018

The hamburger button of a website is a menu that is hidden behind an icon and that is displayed when you click on it.

Reading Time: 5 mins. 23/10/2018

Search Engine Opimization is what is behind the famous acronyms: SEO. It is the optimization of a web page in relation to its relevance in web search engines. That is, it consists in improving the positioning of the web in search engines.

Reading Time: 7 mins. 16/10/2018

It may seem difficult to regain control of the distribution of your hotel, especially if we consider that the intervention of OTAs and agencies guarantees a high percentage of the occupation and represents an important part of the income of the project.

Reading Time: 6 mins. 10/10/2018

Everything instagrammable is worthy of being portrayed, published, commented, liked, shared... If you do not use this idea or concept in your day to day, you will not be late. If you want your hotel to become a pure work of Instagram, do not hesitate to finish reading this article.

Reading Time: 7 mins. 02/10/2018

The Inbound and Outbound Marketing are differentiated by the way in which they get the attention of the user, are two totally different methods, the first is synonymous of attraction and the last one of interruption.

Reading Time: 8 mins. 26/09/2018

In every company it is necessary and very important to generate good advertisement to show the services we offer, that is why it is necessary for our hotel, both at the beginning and when we are already well known, always get our product known.

Reading Time: 9 mins. 19/09/2018

In today's article we will talk about a very important issue nowadays, the leads, this term refers to users who have given their data to a company and, as a consequence, it will become a contact for its database and in this way the organization will be able to interact with them.

Reading Time: 6 mins. 12/09/2018

Pinterest is a social network that allows users to search, share and organize visual content based on our tastes, which inspires us and puts our most creative side into practice.

Reading Time: 8 mins. 05/09/2018

Strengthening hotel’s website has meant that those can generate more direct contact with their customers. This translates into an increase in direct reserves, automatically decreasing acquisition costs and increasing the benefits of the establishment.


Reading Time: 6 mins. 29/08/2018

The hotel industry has made great strides in the online world in recent years, even though, if it is true that in what aspect you can still work more, such as a good mailing campaign.

Reading Time: 7 mins. 21/08/2018

Social media platforms were born as a fun way to connect with friends and a way to show photographs, share the news that seemed interesting to each one and to show the funniest content, until now that have become the main work tool of any company.

Reading Time: 9 mins. 10/08/2018

Facebook is an excellent way to communicate with your current customers and potential new ones and strengthen the admiration of your followers. Many companies start enthusiastically accumulating followers and publishing updates that end up creating a great community, but sometimes mistakes are made that are easily avoidable. In this post we will explain what they are and how to avoid them.

Reading Time: 8 mins. 06/08/2018

According to its definition, it is said that a video is viral when due to advertising techniques, or simply thanks to good content, it is spread very quickly in a short time, similar to how a virus behaves, where its name comes from.


Reading Time: 8 mins. 31/07/2018

There is no doubt that we live in the era where mobile devices have become the new way in which we communicate and seek any information, especially when it comes to organise holidays.

Reading Time: 6 mins. 24/07/2018

Chatbots are instant messaging applications, based on Artificial Intelligence, created with the aim of giving a quick and effective response to users interested in a brand. Discover its advantages and points to take into account when incorporating this technology.

Reading Time: 5 mins. 18/07/2018

According to a study conducted by Forrester Research, 90% of online consumers confirm that audiovisual content helps them in the final decision to purchase and 85% guarantee greater confidence in companies that use advertising videos.

Reading Time: 4 mins. 11/07/2018

El próximo 25 de mayo de 2018 entra en vigor el nuevo Reglamento General de Protección de Datos de la Unión Europea. Descubre aquí 10 sencillos pasos para prepararos ante la llegada de este nuevo reglamento.

Reading Time: 1 min. 22/05/2018

Como todos sabemos en los hábitos de navegación actuales todo empieza desde los motores de búsqueda. Estos motores de búsqueda ayudan a los usuarios a encontrar páginas sobre unos determinados parámetros de búsqueda. Pero, ¿como funcionan estos motores? 

Reading Time: 1 min. 16/05/2018

The path that users follow from when they decide to go on vacation until the booking of their hotel, offers so many information channels that users can feel frustrate. For that reason we would like to explain the key elements in the buying journey of a user when booking a hotel. 

Reading Time: 3 mins. 03/05/2018

Not all social media platforms are the same nor do their users interact in the same way with the content published there. That is why it is very important to publish at the right moment to get the greatest volume of interaction. 

Reading Time: 2 mins. 25/04/2018

OTAs not only charge very high commissions for selling hotel rooms, but take advantage from them to position themselves in search engines and metasearchers

Reading Time: 4 mins. 18/04/2018

With more than 700 million users, Instagram has become an essential platform to create a powerful brand image for hotels. Discover why it works well and some tips to get good results.

Reading Time: 5 mins. 11/04/2018

The micro-influencer strategy is a great opportunity to increase sales and extend the Brand awareness of hotels in an environment where users rely more and more on the content generated by others than those generated by the brands.

Reading Time: 3 mins. 04/04/2018

Building a strong brand image and maintaining it is not easy nor simple in today's omnichannel landscape. Discover the 4 basic elements in which you have to focus to build this brand and connect with users.

Reading Time: 3 mins. 28/03/2018

PPC campaigns are a very important tool to attract traffic to the web. But a successful campaign in the national market does not work in the international market. Discover the 4 big mistakes to avoid.

Reading Time: 3 mins. 21/03/2018

Email Marketing is a very powerful tool to communicate with the user, but it is not enough to send any kind of Newsletter, this should be up to the user's expectations when subscribing.

Reading Time: 5 mins. 14/03/2018

Content is the most important part of a website and, as much as it is well optimized at the SEO level, if this is not relevant in terms of searches made by users, it will never appear in the top positions.

Reading Time: 3 mins. 07/03/2018

Through a good content strategy we can capture more traffic to the web and improve the conversion by directly increasing the profitability of the hotel. But it is not about any content, it must be exceptional, able to attract the attention of the target audience, and keep them interested.

Reading Time: 4 mins. 28/02/2018

In this infographic, we show you a study on the habits of corporate clients when traveling and their relationship with hotel loyalty programs, in order to get to know these clients better and to be able to define a plan of attractive advantages for them, as well as getting their attention and increasing their perception of brand value.

Reading Time: 2 mins. 21/02/2018

The secrecy with which Google works its positioning algorithm has led to the emergence of numerous theories and myths about SEO. Discover here some of the most widespread myths about positioning.

Reading Time: 3 mins. 14/02/2018

More and more hospitality professionals are complaining about the attitude of the influencers, who are considered advantageous people trying to get free stays or dinners. But are the influencers all the same? Is it really useful to collaborate with influencers?

Reading Time: 4 mins. 07/02/2018

Few brands can boast the title of 'genius' when it comes to digital marketing, brands that have achieved a very positive image and are perceived as superior to the rest through exemplary marketing strategies. Today, we want to talk about the 5 things all of them have in common.

Reading Time: 3 mins. 31/01/2018

One of the most common situations is to find a wide variety of offers for the same hotel product, which is known as price disparity. Controlling the rates offered on the Internet is essential to boost direct sales.

Reading Time: 3 mins. 24/01/2018

Recently, booking.com has launched a new program for hoteliers called 'Risk Free Reservations' with which seeks to ensure the sale of non-refundable rates. Here, we want to explain why you should avoid this program.

Reading Time: 3 mins. 16/01/2018

Jorge Guimerá, Revenue Manager at Ferrer Hotels, talks about the importance of the hotel distribution mix to maximize the business profitability and about how our own channel can help improve results.

Reading Time: 5 mins. 10/01/2018

Email is a very effective tool to establish a direct and profitable communication with customers. That is why we want to present the 5 main trends for 2018.

Reading Time: 4 mins. 02/01/2018

Loyalty programs are essential to boost hotel revenue and get customers back. That is why in this pill we want to tell you about the top 5 examples of loyalty programs. Shall we begin?

Reading Time: 5 mins. 20/12/2017

The online marketing agency Estudio Palm tells all about the importance of social media and how managing them right can help hotels to improve their brand and have a direct impact on results.

Reading Time: 4 mins. 05/12/2017

Millennials will become the biggest consumer group by 2025. Characterized by being on the lookout of Social Media and the Internet, they are more critical and demanding than other generations. Let’s have a better look at these consumers!

Reading Time: 2 mins. 29/11/2017

Revenue Management is focused on optimizing business decisions based on understanding and predicting demand. Through this article we want to help you understand what the revenue management is and thus improve the profitability of your establishment.

Reading Time: 5 mins. 22/11/2017

The first step to get more bookings through our website involves understanding the travellers’ motivations and the factors that influence the decision. In this infographic you can find some essential data that will help you improve the results of the hotel website.

Reading Time: 2 mins. 15/11/2017

Looking after your brand’s On-Line reputation is as important as taking care of your establishments or the services offered in them, since it is one of the decisive factors when it comes to booking a hotel.

Reading Time: 4 mins. 08/11/2017

Nowadays there any many ways to attract users to our web, but the quality of these users is not always the best when it comes to conversions. For this reason we would like to talk about Display Retargeting, a high efficient technique that will allow you to improve the traffic to your web and increase the conversions. 

Reading Time: 3 mins. 01/11/2017

We all know that OTAs offer a very wide showcase, which for many hoteliers becomes a tempting attribute when it comes to bed distribution, as it seems an easy way to get a high number of reservations. But let’s not fool ourselves, this channel can become very expensive at the end, for we put in third hands the viability of our business. Today, we want to show you the reality of selling through OTA versus selling through your direct channel.

Reading Time: 4 mins. 25/10/2017

Apple has being able to stablish really revolutionary marketing strategies. Whatever your company is, a hotel chain or an independent boutique hotel, we can all learn from the marketing strategies that Apple has developed over time.
 

Reading Time: 1 min. 17/10/2017

In previous pills we have talked about the importance of retaining our customers through a CRM strategy. This would allow us to create and retain strong and loyal relationships with customers and potential customers. Today we are going to talk about a very useful tool to promote these bonds and achieve customers’ retention.

Reading Time: 4 mins. 11/10/2017

The distribution channels in the tourism market have changed over the last years. Traditional media is not anymore, the most efficient way to get to customers and everyday more and more the On Line presence is the key for a successful direct sales strategy for a hotel. In this entry we are going to talk about the importance of the content for any hotel brand and the impact over the users.

Reading Time: 7 mins. 05/10/2017

We are all aware of the importance of Social Media in the communication strategy of any holiday product and the fast evolution of these products. What yesterday was a success, may not reach our target audience today. For that reason you cannot miss the latest trends in Social Media and start to boost your brand.


Reading Time: 3 mins. 27/09/2017

A good loyalty strategy can help companies build and maintain strong relations with customers and potential customers with the subsequent increase on profitability. Discover here why is important to retain your customers based on data like the acquisition cost, customer expenses and conversion probability.


Reading Time: 5 mins. 22/09/2017

We would like to present a blog for those who want to break with traditional models of hotel distribution. A complete recipe book where you will find pills on how to strengthen direct sales, hotel marketing, content marketing, SEO, Social Media, etc. No technicalities, no secondary effects.


Reading Time: 3 mins. 18/09/2017