Infographic: How do travellers behave on the web


Reading Time: 2 mins. 15/11/2017

The first step to get more bookings through our website involves understanding the travellers’ motivations and the factors that influence the decision. In this infographic you can find some essential data that will help you improve the results of the hotel website.
According to a study carried out by Siteminder, travellers who book their stay through the Internet consider the hotel website the main factor influencing their final decision. This is why, for any hotel or chain, having its own website should be one of the priorities as it will be decisive when selling your product online.
 
Once they visit the website, in just 15,9 seconds users have already set up a first impression about the hotel. For 87% of users, high quality images are a decisive factor, while 77% think it’s the design of the web.
 
As we already discussed in the previous pill 'The importance of content', the purpose is to attract potential clients through the content of the website. For these users, the content related to the hotel and the rooms is the most sought after. On the other hand, the reviews published on the hotel website are not considered useful as its veracity can be questioned. This is why we recommend publishing through third parties, specialised portals such as TripAdvisor or Holidaycheck, that have a great reputation.
 
It is important to understand that in order to attract direct sale we must be able to catch the attention of the user and offer the necessary motivation to book through our website. As we can see in the infographics, the main factor why users leave our website is the price, as it is often cheaper to book through other portals.
 
In turn, 83,5% of travellers consider free WiFi as essential when it comes to booking. This is why you should never hesitate to offer it to users who book through your website, and if you have the option to offer Premium WiFi even better since it will be a hook to attract direct sales.
 
From BookingCore we can help you develop a success strategy through direct sale offering you all the necessary tools. ¿Shall we start?