Content and SEO: The perfect marriage


Reading Time: 3 mins. 07/03/2018

Content is the most important part of a website and, as much as it is well optimized at the SEO level, if this is not relevant in terms of searches made by users, it will never appear in the top positions.
It is true that SEO positioning is not simple and is full of technicalities hard to understand, but it is also true that with some basic notions we can optimize the results of our hotel’s website.
 
One of the basic pillars of a good positioning strategy is content. And we say this because in recent years it has become quite clear that for Google content is the king (*), since the search engine rewards quality content and the publication of new content on a regular basis.
 
(*) Well, here it should be noted that for Google the king is the user, and for this it offers the best possible experience. Since the content of a website is the most important for the user, Google converts content to its queen.
 
Content is the most important part of a website and, as much as it is well optimized at the SEO level, if this is not relevant in terms of searches made by users, it will never appear in the top positions.
 
According to a study conducted by Copygoals, a very important fact is that 51% of web traffic still comes from organic searches, far above of paid ad campaigns, social networks or any other channel. This is an indicator that developing a good SEO strategy is more meaningful than ever.
It is proven that brands that develop a content strategy achieve 434% more indexed pages and 97% more links.
In turn, leads generated through a SEO strategy have a much higher conversion, 14.6% compared to 1.7% of traditional strategies.


70% of the terms
 searched in search engines are Long Tail and 50% have 4 words or more. The searches known as Long Tail are more specific, and there is also much less competition. They are also associated with a fairly clear purchase interest offering a higher conversion ratio. This is why content strategies that focus on these types of keywords get better results.
It is important to keep in mind that content marketing doesn’t mean quantity, but that content quality matters more. So much so that one post developed meticulously attracts more traffic than six decadent posts.
A good content strategy is the best way to optimize the SEO of a website since the content affects SEO in many ways, as proven by statistics.
 
Optimizing SEO through a content marketing strategy we will attract more traffic to the website, getting users to see us as an authentic channel, relevant and useful, becoming a source of information for users.