We all know that OTAs offer a very wide showcase, which for many hoteliers becomes a tempting attribute when it comes to bed distribution, as it seems an easy way to get a high number of reservations. But let’s not fool ourselves, this channel can become very expensive at the end, for we put in third hands the viability of our business. Today, we want to show you the reality of selling through OTA versus selling through your direct channel.
Reading Time: 4 mins. 25/10/2017