Mobile Apps for hotels

Reading Time: 6 mins. 24/07/2018

There is no doubt that we live in the era where mobile devices have become the new way in which we communicate and seek any information, especially when it comes to organise holidays.
Mobile market trends are increasing more and more, according to several market studies, only in Spain it is estimated that more than 85% of the entire population will have a Smartphone by the end of this year.
This fact implies that data traffic will triple in the coming years. And if we translate this to what will happen to the brands? It means that most of them will have to modify their presence in the digital world; now it will not only be enough to have a web page where the user looks for what he/she needs and has a one-way communication with the brand. Here is where the Apps will play a fundamental role, being able to become the new face of companies on a digital level.
Today in this post we will explain the advantages and disadvantages of the Mobile Applications for your hotel based on different opinions and studies of professionals specialized in technology, so that you can decide yourself what is most convenient for your brand.

According to researchers from the business intelligence firm L2 Inc., they consider that mobile apps are not entirely useful for a hotel. After a study of 311 applications from different hotels, they found that only 14% of the applications reviewed ranked in the top 1.500 in their native categories.
In addition, 34% of these applications have not been updated since 2016 and 20% of them have not been updated since 2015 or earlier, which we believe have been "left for dead".
Maybe it is true that currently Mobile App are not receiving many downloads, but we cannot deny that it is a very useful tool, and that little by little is being implemented more and more in our days.
We will describe 5 of the advantages that we believe it is necessary to know about mobile applications:
1. You will be available 24 hours a day.
Thanks to smartphones, any user can be connected to a company 24 hours a day and, through the apps, increase efficiency, reduce costs or increase sales and notoriety.
2. Price and profitability.
The price of developing a mobile app can be expensive at times, but over time it will become one of the most profitable elements, especially for its durability over time and its ease when it comes to managing it.
3. You will only need a niche market with a problem dirigible.
Regardless of the sector to which your business belongs, the only requirement to start your app is that you find a niche market with a problem that can be solved. Then you just have to find someone with the ability to solve that problem in the best way possible through a mobile application, and a strategy to convert the chosen market into an application. In our case find a simpler way to make hotel reservations and check-in.
4. Discover new users and keep your audience.
According to a report made by The App Date, only in Spain there are 22 million active users who every day download four million applications for mobile phones, tablets and televisions. It is clear that the world is in the mobile era, and that this market will become essential to achieve success in any company.
5. The best communication channel with your client.
A trend that is emerging is the use of apps as a marketing tool. Anywhere and at any time your customers can access all the information of the brand just by having a mobile device. The most common in these cases is that a specific client recommends the application to their colleagues or friends, so you can capture new customers in the easiest way.
In addition, we can say that many hotels have benefited thanks to their App, according to a study of the online reservations of hotels have grown by 170% by the fact of offering their guests a practical and efficient way to perform a reservation.
Currently there are multiple platforms that offer the possibility of developing the hotel's own App, from some with a very high level of personalization and interaction, but with a high cost, to other simpler ones with a lower cost. Most adapt to your needs and design the most effective application for your type of hotel. They not only serve to make reservations directly to stay, but also have a wide range of possibilities, such as check-in and check-out, request breakfast in the room, make an appointment to the Spa or choose one of your treatments, or book dinner in the hotel restaurant, everything depends on the strategy you want to implement and the ability to dedicate to keep the app updated.
Not only request services, but also find and find information about the location of origin, what to do in the city, places of interest, the history of the neighbourhood, important monuments, places to buy.

A clear example that technology is making its way into hotels is the case of the Hotel KVI in Budapest, the first European Smart hotel. Where you cannot accept more than 15 employees in your template and all procedures are virtual, from check-in to cleaning and maintenance. All this is done through its own mobile application.
After this analysis we can confirm that Mobile Apps still have a long way to go, but there is no doubt that their advantages are a lot. The statistics tell us that smartphones have become a fundamental part of the current routine of any of us, so we have no choice but to trust that these platforms will end up spreading in stores.
But do not forget that in spite of the great utility that can entail you also have to be aware that you have a great job and that you must constantly update. In addition, the investment of a good app is usually high, for this same reason it is essential to know what the expected return of this type of investment is and what are the points that will offer the possibility of raising revenue.