Infographic: How business travelers behave


Reading Time: 2 mins. 21/02/2018

In this infographic, we show you a study on the habits of corporate clients when traveling and their relationship with hotel loyalty programs, in order to get to know these clients better and to be able to define a plan of attractive advantages for them, as well as getting their attention and increasing their perception of brand value.
Business travelers, or corporate, are a very attractive market for hoteliers. Unlike holiday clients, the demand extends throughout the year. In addition, this segment groups those whose trip meets an established objective.
 
However, the above doesn’t mean that these clients are simple, nor easy to get. There are many variables that corporate clients consider when making a reservation at a hotel, all based on efficiency, convenience and quality.
 
Another peculiarity of this segment is the importance with which they perceive loyalty programs.
 
That is why, through a loyalty strategy, not only will we reduce the cost of acquiring a client, but also improve our productivity, reduce the chances of them booking elsewhere and attract new customers through the advantages or incentives offered in the loyalty program against other options.
 
In this infographic, we show you a study on the habits of corporate clients when traveling and their relationship with hotel loyalty programs, in order to get to know these clients better and to be able to define a plan of attractive advantages for them, as well as getting their attention and increasing their perception of brand value.
 
At first glance, one of the key facts that stands out is that 49% of customers traveling for business belong to the millennial generation, and, as we explained in our infographic 'how millennials behave', these will become 75% of active workers by 2025.
 
This generational change has meant that the habits of those who travel for business changed, to the point where many travelers feel these trips as one of the advantages of their work place, taking the opportunity to stay and take a vacation enjoying time alone.
 
Within this change of habits, note that this type of customers prefers loyalty programs that reward them with experiences, leaving the classic programs with points or miles outdated.
 
Loyalty programs with differentiating advantages that adapt to the needs of their customers are becoming essential to boost hotel revenue and get customers back. Therefore, don’t miss out on this infographic and use it to approach your potential client and prevent others from earning the trust of your clients.