El próximo 25 de mayo de 2018 entra en vigor el nuevo Reglamento General de Protección de Datos de la Unión Europea. Descubre aquí 10 sencillos pasos para prepararos ante la llegada de este nuevo reglamento.

Reading Time: 1 min. 22/05/2018

Not all social media platforms are the same nor do their users interact in the same way with the content published there. That is why it is very important to publish at the right moment to get the greatest volume of interaction. 

Reading Time: 2 mins. 25/04/2018

With more than 700 million users, Instagram has become an essential platform to create a powerful brand image for hotels. Discover why it works well and some tips to get good results.

Reading Time: 5 mins. 11/04/2018

The micro-influencer strategy is a great opportunity to increase sales and extend the Brand awareness of hotels in an environment where users rely more and more on the content generated by others than those generated by the brands.

Reading Time: 3 mins. 04/04/2018

Building a strong brand image and maintaining it is not easy nor simple in today's omnichannel landscape. Discover the 4 basic elements in which you have to focus to build this brand and connect with users.

Reading Time: 3 mins. 28/03/2018

More and more hospitality professionals are complaining about the attitude of the influencers, who are considered advantageous people trying to get free stays or dinners. But are the influencers all the same? Is it really useful to collaborate with influencers?

Reading Time: 4 mins. 07/02/2018

Few brands can boast the title of 'genius' when it comes to digital marketing, brands that have achieved a very positive image and are perceived as superior to the rest through exemplary marketing strategies. Today, we want to talk about the 5 things all of them have in common.

Reading Time: 3 mins. 31/01/2018

Email is a very effective tool to establish a direct and profitable communication with customers. That is why we want to present the 5 main trends for 2018.

Reading Time: 4 mins. 02/01/2018

The online marketing agency Estudio Palm tells all about the importance of social media and how managing them right can help hotels to improve their brand and have a direct impact on results.

Reading Time: 4 mins. 05/12/2017

Millennials will become the biggest consumer group by 2025. Characterized by being on the lookout of Social Media and the Internet, they are more critical and demanding than other generations. Let’s have a better look at these consumers!

Reading Time: 2 mins. 29/11/2017

Looking after your brand’s On-Line reputation is as important as taking care of your establishments or the services offered in them, since it is one of the decisive factors when it comes to booking a hotel.

Reading Time: 4 mins. 08/11/2017

Apple has being able to stablish really revolutionary marketing strategies. Whatever your company is, a hotel chain or an independent boutique hotel, we can all learn from the marketing strategies that Apple has developed over time.

Reading Time: 1 min. 17/10/2017

We are all aware of the importance of Social Media in the communication strategy of any holiday product and the fast evolution of these products. What yesterday was a success, may not reach our target audience today. For that reason you cannot miss the latest trends in Social Media and start to boost your brand.

Reading Time: 3 mins. 27/09/2017