The main objective of those who are looking to offer a product or service is that they focus on us and demand what we are trying to sell. But it is true that reaching that point implies going a long way.
We have to be clear that first impressions must be very positive
, it is very important to be liked from the first moment, that is why our image must be very attractive and we must opt for a clear communication adapted to the new trends
Many hotels still do not give importance to the communicative part and perhaps one of the main mistakes we do
is to believe that it is enough to have a nice building and offer a good service
, and without doing anything, it can be sold alone. However, it is necessary to show our image by all possible means, and have a web page that adapts to new technologies.
In addition, in the hospitality industry we want to sell our services online and trying to reach many people to have more reservations. In this pill we will share six very important mistakes
that we must not commit
to sell more than through our website:
Do not adapt your website for mobile devices.
As we talked in the pill "The hamburger menu. Is it effective?
", the responsive adaptation is much clearer and cleaner when it comes to viewing a web page.
It is also important to keep in mind that in the times we live, all the information we want to obtain can be acquired easily through smartphones and tablets
, etc. So not adapting the design of our website to these devices is a bad choice.
We give an example, if a user enters from a mobile phone to our website and has to be zooming several times to read the content, probably will get tired and will end up going away from our page.
The fact of not having a responsive web design negatively influences your SEO. So we must take care of the experience of the user
who accesses through our website, since the visits that come from these devices are becoming more numerous.
A slow web page.
. This number has to be very present in our mind. That is the average time in which a user decides if he stays or if he goes
to another website.
We must bear in mind that we only have that time to convince, through our content, that the user has to stay on our page and must book at our hotel.
As we discussed in the pill "The importance of the speed of loading a web
", there are several tools to check the loading speed
, these are the most complete but we need to pay. As we already mentioned, our reference option is Page Speed Insights
, the tool of Google, is completely free and also very complete.
Taking into account this factor, we can know how long your web pages load and in this way, if it is slow, we will be aware that how we can improve performance and take action in this regard
Do not take care about texts or spelling.
We must take care of the language with which we address the users
from our website, so the user will feel close and transmits confidence in those who read it.
Our advice, although it seems more than obvious, sometimes is not fulfilled. It is very important to check the spelling and write correctly
. The time of the SMS era has passed, it is no longer used to write with abbreviations, we must use the correct spelling mistakes before publishing any content on our website.
It is essential to check all texts and check if it’s adequate, we always try to reflect the care for details and things well done
. Because if a user feels hesitant to book in our hotel, these details will make a difference.
Not having a specific goal
This is one of the most important mistakes that are made, and it is one of the main ones to be taken into account, since there are many people who overlook it. First of all, we have to ask ourselves: what do we want users to do when they enter our website?
The answer seems easy and simple, book at our hotel. But for them to do so, we must guide them and make the experience as quick and easy as possible
, without obstacles. We must avoid having a specific objective defined and that all the information contained in the web be confusing, excessive and disorganized
We have to make the information clear and precise, from the home page of the website to the end of any process, even if it is only to inform us.
Have a static content.
One of the worst mistakes we can make is to make a website, without having analyzed or taken care of the details, and end up uploading it to the internet, without doing anything else. Do we really believe that this way we can receive visits or clients?
It is vital that we periodically update content and show our visitors that the website is active
. It is very necessary that our visitors and potential clients have the need to constantly go through our website to see what news we have to offer.
In addition, Google likes sites that are frequently updated and that provide new content on a regular basis
, so by doing this we would also be improving the web positioning.
Having low quality photos and few pixels
In the pill "The importance of audiovisual content
" we already explained that the content must be very attractive and with its own essence. And, as we said again and again, a picture is worth a thousand words
Therefore, we should not let the images say something negative about our business.
We have to prevent our users from suffering a "visual infarction" every time they enter our website and can see images made with a mobile camera, or that are excessively small and pixelated and deformed, with a very poor quality.
The difference between a website that has professional photographs and another that is not abysmal, and not only that they are beautiful photographs, but that transmit the essence of each of our projects and that says something more about us
After having explained these errors, surely many of you will think that it is evident not to commit any of them. But if you start to analyze other web pages, you can discover that in many cases if there are these failures and that are very harmful to the image of a company
Therefore, from now on, it is important to take them into account and learn from the mistakes of others
, in order to avoid them and to achieve a coherent, accurate and visual web page.